Don Julio "Por Amor" Rebrand
The global Don Julio clients came to us with an issue. New tequila brands were being introduced to shelves by the dozens, every month and often accompanied by the face of a beloved celebrity. Instead of falling into the sea of agave field sameness of our competitors, we took a different approach.
Shot across five unique cities in México, "Por Amor" is an ode to our homeland and the passionate souls who share our love. After all,
if not for love then for what?
