Don Julio "Por Amor" Rebrand
The global Don Julio clients came to us with an interesting problem. I mean opportunity. Tequila is the fastest growing spirits category in the world with approximately a dozen new brands entering the market every month. Many of those accompanied by the face of a beloved non-Mexican celebrity.
Instead of falling into the sea of agave field sameness of our competitors, we took a different approach. Shot across five unique cities in México, "Por Amor" is an ode to Don Julio's homeland and the passionate souls who share our love for the vibrancy, celebration and passion of our birthplace.
After all, if not for love then for what?
Directed by: Leanne Amann
