Crown Apple "To the Core"
Crown Royal Regal Apple is not to everyone's taste. But, people that do like it LOVE IT. In fact, it was garnering a passionate fan following before we got a hold of it. So it was paramount that we didn't advertise and try to educate the consumer but try to fan the flames of the following and get Crown Apple to the core of culture.
The included a ridiculous bottle film, painted OOH murals, NBA partnerships, a Jimmy Butler Miami Art Basel court takeover, a Joe Fresh Goods NBA All-Star Weekend pop-up and a new social channel that used fans actual tweets as our drink strategy.
