Crown Apple "To the Core"
Crown Royal Regal Apple is not to everyone's taste. But, people that do like it, LOVE IT. In fact, it was garnering a passionate fan following before we got a hold of it. So it was paramount that we didn't advertise at the consumer but fan the flames of their growing following.
The included an admittedly ridiculous bottle film, painted OOH murals, NBA partnerships, a Jimmy Butler Miami Art Basel court takeover, a Joe Fresh Goods NBA All-Star Weekend pop-up and a new social channel that used fans actual tweets as our drink strategy.
Created with: Golden Wolf
