Leanne Amann Dot Com - U by Kotex Brand Launch

U by Kotex Launch Campaign

The idea was simple. Make tampon ads that don't suck. Given the state of period product advertisements, it wasn't very tough. We even got Kotex to make fun of their ridiculous old ads. The effort was a complete brand launch including the decision to package the tampons in loud neon packs and a chic black box. In a day they only came scented and in pink or powder blue.

Cannes, Shortlisted
Clios, Bronze
Art Directors Club, Bronze
Effie Awards, Silver

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