Johnnie Blonde Launch
Johnnie Walker had a new variant in the pipeline they didn't know what to do with. It was sort of a scotch but sort of a sweet, less smoky, more rum like version. And they wanted it to feel like it was of the new Johnnie Walker branding but also kind of it's own thing. The launch was set in summer of lockdown, to make matters more compl-interesting.
With bars still shutdown, the city's biggest parks became our launchpad. In key markets, we set up our Adults Only Lemonade Stand near beaches and parks and anywhere open containers were allowed.
The launch included an entirely unique branding inspired by our rebrand for Johnnie Walker, but altogether different, a new tone of voice, and some pretty sick merch.
