Johnnie Blonde Lanunch
Johnnie Walker had a new variant in the pipeline they didn't know what to do with. It was sort of a scotch but sort of a sweeter, less smoky, more rum like version. And they wanted it to feel like it was of the new Johnnie Walker branding but also kind of it's own thing. The launch was set in summer of lockdown, to make matters more compl-interesting.
So, we excepted the fact that the launchpad for our new scotch-not-scotch was the park - the outdoor bar of every city in 2020-2021 and launched our product in key markets with an Adults Only Lemonade Stand. The launch included an entirely unique branding and tone of voice, inspired by our rebrand for Johnnie Walker, but altogether different. Oh, and some pretty sick merch.
Meet Johnnie Walker's more rebellious, kinda surfer-ish younger sibling.
