Johnnie Walker Relaunch
It was a crucial cross roads for Johnnie Walker when we inherited the global pitch. They could radically change their brand or they could continue to fall into mediocrity. Self-disrupt or self-destruct.
Thankfully they chose the former. We went into a global transformation with a promise: no new taglines, no celebrities, not a campaign, but a new approach. We dug into the DNA of the brand, the liquid experience, the storied 200-year legacy and we put ourselves under our own spell. The taste tests didn't hurt.
The transformation includes an entirely new look and feel, tone of voice, brand identity, social channels, partnerships, OOH takeover and films.
