"You'll Never Walk Alone"
It was prime-time Election Night in the thick of the COVID-19 pandemic in 2020. As a brand that's always been about instigating progress, we didn't want to talk down to the American people with another brand manifesto that rings hollow. We wanted to interrupt the chaos and anxiety of the night with a genuinely hopeful message that the American people could feel, no matter what side of the ballot they voted. Working with Brittany Howard, we recreated a heartfelt, rock and roll version of the classic "You'll Never Walk Alone" with Grammy Award winner Brittany Howard. We shot the performance with acclaimed music video director Child in one-take to create a disruptive foil to the cacophony of the political pundit back-and-forth.
Directed by: Child
