Don Julio x Popeyes
I'm vegan so I can't ethically participate with a Popeyes x Don Julio Reposado Flavored Concha Roll Chicken Sandwich or Reposado Flavored Louisiana Garlic 3-piece Wings, but I can advertise them.
The partnership might seem out of left field on any other day but on Super Bowl game day it works, particularly when the Super Bowl is taking place in New Orleans, home of Popeyes and muchas fiestas.
We teased the partnership on social media inviting fans to essentially loose their shit. Then we dropped the menu and merch at participating locations in Kansas City, Miami, New Orleans, New York and Philadelphia which sold out in hours. Some strategic fans then sold that merch for exponential profit.
Didn't see shooting a party in a chain fried chicken restaurants back of house with animatronic dancing flowers on the cards for 2025,
but here we are.
Directed by: Leanne Amann, Miklas Manneke
