"Keep Walking" Relaunch
Johnnie Walker was on the heels of celebrating their 200th birthday and while our global rebrand was gaining traction around the world through liquid credentials, we needed to imbue "Keep Walking" with new meaning. Rather than spoon feed what we think "Keep Walking" means, we wanted our audience to feel it. And to do so in a way that was modern yet timeless, respecting our 200-year old history, and celebrating some of the most important strides in culture. All set to a mash-up track featuring some of the most famous "walking" lyrics ever recorded.
The films were accompanied by a massive OOH and DOOH campaign featuring hand-painted murals and projections featuring "walking" quotes from our muses. As well as the launch of our immersive 8-floor headquarters and home at Princes Street in Scotland.
Directed by: Glen Luchford
