Leanne Amann Dot Com - Popeyes "THAT Chicken" Relaunch

Popeyes "THAT Chicken" Launch

Popeyes was born in New Orleans. A city that doesn't do anything halfway. Not when it comes to music, not when it comes to livin', and certainly not when it comes to cookin'.

For our relaunch of Popeyes, we wanted to inject our work with that Cajun-spiced DNA. We traded fast-food polish for kitchen soul, twelve-hour marinades, plumes of flour and sizzling fryers. A celebration of the people and places that make that chicken THAT chicken.

Hungry viewers beware.

Directed by: Ben Dean

Music by: Hot 8 Brass Band

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